• Logistics Management

  • This Week in Logistics

  • LM/SCMR Technology Briefing

  • MMH - Best Practices

  • MMH - Technology Trends

  • This Week in Materials

  • SCMR - Executive Briefing

  • This Week in Supply Chain

Reed Business Information

Client: Reed Business Information, Inc.
Categories: Email Marketing,
Technologies used: HTML, CSS, Javascript, Adobe Creative Suite

While working for Reed Business Information, I was tasked with coordinating their email marketing campaigns across several publications: Logistics ManagementModern Materials Handling, and Supply Chain Management Review. I was responsible for obtaining or creating all assets, including coding and designing the HTML templates that were used. Once everything was assembled and proofed by the editors, I then deployed the email as well. I was able to track open rates of each link in the template, as well as a number of other statistical and analytical information, such as clicks, bounces, opt-outs, etc.

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