Client: Reed Business Information, Inc.
Categories: Email Marketing
While working for Reed Business Information, I was tasked with coordinating their email marketing campaigns across several publications: Logistics Management, Modern Materials Handling, and Supply Chain Management Review. I was responsible for obtaining or creating all assets, including coding and designing the HTML templates that were used. Once everything was assembled and proofed by the editors, I then deployed the email as well. I was able to track open rates of each link in the template, as well as a number of other statistical and analytical information, such as clicks, bounces, opt-outs, etc.